About James Ashmore

James has spent 11 of the last 13 years teaching Secondary English and has held a number of middle leadership roles, including leading two successful English departments. As Director of English and Assistant Headteacher at Moor End Academy, Huddersfield, Ofsted recognised his and his amazing team's work in their 'Excellence in English' report of May, 2011.

In 2012, he became a Specialist Leader of Education and has supported a number of schools in developing English leadership, curriculum, teaching and assessment. He has also delivered a number of professional development courses for ASCL on how to be an outstanding head of English, leading intervention and developing a whole-school approach to Literacy.

At the end of 2014, he left full-time teaching to become a full-time dad, but continues to work as an educational consultant and writer. He lives in Holmfirth, West Yorkshire, with his wife, Louise, and their three beautiful children.


About Louise Ashmore

Louise has been a successful Head of Maths and outstanding teacher in two secondary schools in West Yorkshire and most recently Deputy Headteacher for Curriculum and Standards with responsibility for options and timetabling, pupil premium, middle leadership, literacy and data.

Louise has delivered regional and national training through the SSAT Leadership Hub as well as a wide variety of in-school professional development programmes to middle leaders and aspirant middle leaders. She has also recently been designated as a Specialist Leader of Education.

In January 2017, Louise joined James in his consultancy work as the business grew.